According to the latest brand customer loyalty study conducted by Brand Keys as reported by Marketing Charts, Amazon is ranked number one, a position it has held for four years running. In fact, Amazon is in the top ten at two spots for two different businesses. Here are the top ten brands in order:
- Amazon (online retail)
- Amazon (video streaming)
- Home Depot
Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. The 2020 Loyalty Leader assessments examined 109 categories and 1,121 brands.
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