As reported by Marketing Charts, a new report indicates that 43 percent of marketing and sales professionals from both B2C and B2B companies think "collecting enough data on leads" is the top challenge in lead conversion, followed by 41 percent who think the top challenge is "following up with leads successfully." For almost half (48 percent) of the companies responding, sales staff handles lead conversion, while 36 percent have an in-house call or contact center. Just 30 percent have a dedicated staff for lead conversion. Only one-quarter of respondents currently use marketing automation software for lead conversion.
In terms of costs associated with lead conversion, more than half (54 percent) said there is a cost associated with "missed opportunities for revenue," and half said lead conversion challenges caused "wasted staff time and resources."
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