If you've ever wondered whether or not surveys are an effective way to engage consumers, this is encouraging data. Marketing Charts reports that 85 percent of consumers share their opinions with brands through taking surveys. This makes the survey the most popular form of consumer feedback. The same percentage (85 percent) of consumers believes that brands do pay attention to consumer feedback.
It should be noted, however, that 72 percent of consumers believe they should receive some kind of reward for sharing their opinion via a survey. While surveys are far and away the most popular feedback mechanism, consumers also share opinions via posting online reviews (36 percent), contacting customer support (30 percent) and posting on social media (22 percent). Nearly 40 percent of Millennials use social media on a weekly basis to provide feedback to brands.
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