1 Minute Advice: 6 Changes in Consumer Behavior

According to consulting firm McKinsey, the COVID-19 pandemic has changed consumer behavior in at least six important ways:

1. Shopping: Catching up to the great digital migration to expand digital borders
2. E-services: New 'service platforms' to help consumers take care of business
3. Home: Finding a spot in the new 'command central' for all activities
4. Community: Localizing the experiences
5. Trust: Creating a space for health and affordability
6. Purpose: Holding brands to higher standards.

McKinsey say marketers need to "modernize and reimagine their playbooks" if they are to "succeed in COVID-19-altered markets."

Read more about each of the above six consumer behavior changes here: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal?

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