It's an interesting phenomenon: A retail brand goes bankrupt and disappears for a while -- only to be resurrected anew at a later date. "What's old is new again." Here are four interesting examples, as reported by Tucson.com:
Children's clothing brand Gymboree went bankrupt and was purchased by its former rival, The Children's Place, in March 2019. The Children's Place plans to reinstate the Gymboree brand as a "shop-in-a-shop" in more than 200 of its stores, as well as bring the brand back online.
The ill-fated Toys R Us is being revived by Tru Kids Brands as a more contemporary, smaller experience-oriented venue. Two new stores, in New Jersey and Texas, will pilot the concept in stores that will be a mere 6,500 square feet compared with the former Toys R Us footprint of 20,000 to as much as 50,000 square feet. The new stores will feature toy brands in "interactive and playground-like environments."
The renowned New York toy store, FAO Schwartz, graced Fifth Avenue for decades until it went bust in 2015. The ThreeSixty Group snapped up the remains and reopened a store in New York's Rockefeller Center in 2018. Expansion into airports is planned for the revived brand.
American Apparel had nearly 200 stores when it filed for bankruptcy in 2016. New owner Gildan Activewear purchased the company's trademark, opened an LA store in 2018 and sells the brand online.
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