123 eGuides

Half-Price Holiday Sale Through Jan. 1, 2020!

From Dec. 26 through Jan. 1, you can get every 123 eGuide at half-price -- just $1.50 each! Simply click on any of the eGuides below. The links will take you to a page where you can order your eGuide in any eBook format. When you check out, include the code SEY50 to get your eGuide at half-price.

Low Cost / No Cost Marketing 123
3 Steps to Effective Marketing with Little or No Money

B2B Marketing 123
A 3 Step Approach for Marketing to Businesses

Branding 123
Building a Breakthrough Brand in 3 Proven Steps
Second Edition

Product Launch 123
Launch a Product or Service in 3 Proven Steps

Sales Leads 123
Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123
Launch a 1-Person Business in 3 Proven Steps

1 Minute Advice: Pros See Social Media Ad Costs Going Up

Social media platforms will continue to push ad costs higher in 2020, according to professionals who analyze the social media space. According to Social Media Examiner, "Facebook advertising is going to get much more expensive" (Charlie Lawrance) and "LinkedIn advertising costs are currently high" (AJ Wilcox).

Michael Stelzner, founder of Social Media Examiner, says, "Facebook has more than 7 million advertisers and shrinking available inventory. The ever-increasing costs of ads across every major social platform will encourage marketers to dust off their content marketing playbooks. Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use of IGTV and YouTube content in social marketing. And yes, that YouTube content will be promoted using Facebook!"

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Check out the forthcoming book featuring 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Smartphones Dominate Digital Media

This should come as no surprise to marketers, but it's important to know: In the U.S., smartphones now account for 70 percent of the total time spent with digital media, according to Comscore, as reported by Marketing Charts. When combined with tablets, mobile devices account for more than three-quarters (77 percent) of time spent with digital media as of June 2019, a significant jump of 11 percent over June 2017. Desktop computer usage accounts for just 23 percent of time spent with digital media.

The highest concentration of smartphone time with digital media is spent with apps, accounting for almost two-thirds (63 percent) of the time spent with digital media. Another interesting data point: U.S. smartphone owners now exceed the number of users with home broadband.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Check out the forthcoming book featuring 156 best and worst brands of the 50s and 60s!

1 Minute Advice: Email Marketing Trends for 2020

eMarketer has issued a comprehensive report on email marketing that details some of the major trends for next year. Among them are:

• Personalization - While this is "a leading trend across marketing communications," says eMarketer, "most emails are still not very personalized."
• Consumer Privacy Regulation - Email marketers are used to dealing with email-specific regulations and have become adept at following the rules for permission-based marketing. However, recent consumer data regulations will potentially impact email marketing because of broader privacy rules.
• Frequency - A majority of Internet users  (69 percent according to recent data from eMarketer) want more control of the frequency of emails they receive from marketers. Those email marketers who understand this are using a data-driven approach to ensure that they are matching their email frequency to the expectations of consumers.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Check out the forthcoming book featuring 156 best and worst brands of the 50s and 60s!