Social media platforms will continue to push ad costs higher in 2020, according to professionals who analyze the social media space. According to Social Media Examiner, "Facebook advertising is going to get much more expensive" (Charlie Lawrance) and "LinkedIn advertising costs are currently high" (AJ Wilcox).
Michael Stelzner, founder of Social Media Examiner, says, "Facebook has more than 7 million advertisers and shrinking available inventory. The ever-increasing costs of ads across every major social platform will encourage marketers to dust off their content marketing playbooks. Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use of IGTV and YouTube content in social marketing. And yes, that YouTube content will be promoted using Facebook!"
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