123 eGuides

1 Minute Advice: What's in Store for B2B Marketers Next Year

What strategies are B2B marketers interested in pursuing in 2020? As reported by Marketing Charts, a recent survey indicated almost half (47 percent) of B2B marketers intend to pursue personalization, 42 percent are interested in account-based marketing, 41 percent see video marketing as a key strategy, and 39 percent intend to pursue inbound marketing.

Nearly half (48 percent) of B2B marketers use social media and say they see an ROI from it. LinkedIn is the social media channel of choice -- 86 percent of B2B marketers rank it as the channel they use the most.

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Check out the B2B Marketing 123 eGuide!

1 Minute Advice: How Brands Secure Customer Trust

A recent global survey of senior brand executives conducted by the CMO Council indicates that brands have certain priorities for securing customer trust. As reported by Marketing Charts, over half (51 percent) of survey respondents say "respecting the data that the customer has voluntarily provided" is a top priority. Close behind (49 percent) is "communicating in a personalized way, honoring the data the customer has given." It seems as if customer data has a direct link to customer trust in the minds of senior brand executives.

More than half (55 percent) of the surveyed executives indicate "their organization’s ability to follow through on the privacy, permission and personalization promises they make to their customers is high."

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Have you heard about the book, Boomer Brands?

1 Minute Advice: Attributes of a Successful Product Launch

Marketing Charts reports on a survey conducted by Bain and Company that reveals key attributes of a successful product launch as determined by "launch leaders." Five of these attributes are:

1. Use social listening - More than one-third of launch leaders use social listening data to help guide their product launch strategy.
2. Use authentic messaging that evokes emotions - Almost half of launch leaders indicate that their messaging or campaign was seen as authentic by the target audience.
3. Focus on a specific audience - More than half of launch leaders target a specific audience with their product launch rather than trying to reach a broader audience.
4. Make a splash early on - Launch leaders invest the largest part of their media budget in the prelaunch period and the launch date.
5. Tweak and test - Launch leaders keep an active eye on what's happening in their campaign using real-time data, adjusting their strategy quickly as needed.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Be sure to check out the Product Launch 123 eGuide!