What strategies are B2B marketers interested in pursuing in 2020? As reported by Marketing Charts, a recent survey indicated almost half (47 percent) of B2B marketers intend to pursue personalization, 42 percent are interested in account-based marketing, 41 percent see video marketing as a key strategy, and 39 percent intend to pursue inbound marketing.
Nearly half (48 percent) of B2B marketers use social media and say they see an ROI from it. LinkedIn is the social media channel of choice -- 86 percent of B2B marketers rank it as the channel they use the most.
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