A recent global survey of senior brand executives conducted by the CMO Council indicates that brands have certain priorities for securing customer trust. As reported by Marketing Charts, over half (51 percent) of survey respondents say "respecting the data that the customer has voluntarily provided" is a top priority. Close behind (49 percent) is "communicating in a personalized way, honoring the data the customer has given." It seems as if customer data has a direct link to customer trust in the minds of senior brand executives.
More than half (55 percent) of the surveyed executives indicate "their organization’s ability to follow through on the privacy, permission and personalization promises they make to their customers is high."
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