The American Marketing Association, Deloitte LLP and Duke University's Fuqua School of Business sponsored the August 2019 "CMO Survey," a twice annually, long-running survey of Chief Marketing Officers. The survey generated 341 responses from U.S. for-profit companies and 95 percent of respondents were VP-level and above. A few interesting data points:
- Companies are bullish on marketing, with marketing budgets expected to grow by 8.7 percent next year.
- Marketing leaders believe new technologies have strengthened the importance of marketing in their companies, but they struggle with being forward-looking: Two out of three executives say they tend to focus on "managing the present" rather than "preparing for the future."
- Artificial Intelligence (AI) is having an impact on marketing; there has been a 27 percent increase in the use of AI over last year.
- The percentage of the marketing budget spent on mobile marketing is significantly increasing and expected to grow over 70 percent in the next five years.
More about the survey here: https://cmosurvey.org/
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