As a marketer, engaging with prospects and customers via social media is essential today. Creating true engagement, however, requires adherence to certain rules. Writing for Social Media Examiner, Luria Petrucci identifies three of the most vital rules for social media engagement:
- Be consistent - "You must consistently create quality social media content for people to want to engage with you."
- Ask specific questions - "Too often, marketers think they’re asking for engagement when, in fact, they’re not. If you’re not getting super-specific with your request for people to comment, chances are they won’t."
- Include an element of fun - "What works today is personality. A sense of fun and your unique personality is what will drive engagement more than anything else because people don’t engage unless they enjoy the content or feel something about it. "
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