123 eGuides

1 Minute Advice: "Primetime" is Now Anytime

The old notion of primetime television -- a specific period of time when the most viewers are watching -- is ancient history. According to Google, primetime is "no longer a single daypart on a single screen. It’s the minutes and hours people are choosing to tune into content they’re most passionate about, whatever and wherever that might be." The implications for marketers are enormous: Instead of the traditional practice of scheduling ads at specific times, marketers need to be serving up relevant ads when viewers are engaged during "personal primetime."

Google offers four specific examples of this new emerging strategy. Admittedly, they are large advertisers using Google's YouTube to create a very customized media experience. Still, the examples are good ones, and they certainly address the changing definition of "primetime." Check it out: https://www.thinkwithgoogle.com/advertising-channels/video/youtube-personal-primetime/?

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

1 Minute Advice: Adjusting to the "Age of Convenience"

Writing for Forbes, Rebecca Brooks calls attention to the fact that, for brands, technology is driving the "age of convenience." She says, for example, "The desire for barrier-free shopping continues to rise," and that means in many cases, consumers don't even have to go into traditional stores anymore, because they can find just what they want online. What does that mean for brand packaging -- and the way consumers used to interact with brands on shelves?

Brooks believes the age of convenience requires marketers to think differently, making three big shifts away from traditional brand marketing approaches:

1. "Dig into the context."
2. "Focus on a recent event."
3. "View everything from your category's unique landscape."

Brooks writes, "we must start to align our research with the real world and focus on connections with an increasingly elusive audience. Read more here: https://www.forbes.com/sites/forbesagencycouncil/2019/06/05/why-brand-building-must-change-in-the-age-of-convenience/#14cd28a51966

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

1 Minute Advice: Most Valuable Global Brands

BrandZ, a division of WPP, uses a brand valuation methodology to rank the most valuable global brands. For 2019, here are some of BrandZ's rankings:

Top 10 Most Valuable Global Brands
1. Amazon
2. Apple
3. Google
4. Microsoft
5. VISA
6. Facebook
7. Alibaba
8. Tencent
9. McDonald's
10. AT&T

Top 10 Most Valuable B2B Global Brands
1. Microsoft
2. IBM
3. SAP
4. UPS
5. Wells Fargo
6. Accenture
7. Intel
8. Cisco
9. Adobe
10. Salesforce

Top 10 Risers in Brand Value
1. Instagram
2. Lululemon
3. Netflix
4. Salesforce
5. Adobe
6. Shiseido
7. Amazon
8. Uber
9. LinkedIn
10. Chipotle

You can find the complete BrandZ global brands report here: https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

1 Minute Advice: New Retail Report Focuses on Convenience and Connection

The sixth Annual "Future of Retail" report is now available without charge from Walker Sands Communications.

Key themes from this year’s report include:

1. Consumers have grown comfortable shopping online because of the convenience. 46% of consumers are more open to purchasing a big-ticket item online than they were a year ago. 
2. Consumers want to feel more connection with items they purchase and the brands they purchase from. With this want for connection, 66% of consumers say they are buying less than they used to.
3. There are opportunities to leverage the combination of convenience and connection to drive commerce forward. Despite online stores providing free and fast shipping, 25% of consumers feel more connected with brands when they go to a store.

The study outlines key insights about the shift in population size between the boomer and millennial generations and its effect on the world of retail.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the book, Boomer Brands?

July Half Price eGuide Sale!

For the month of July only, 123 eGuides is making every one of our informative eGuides available for half price... just $1.50 each!

123 eGuides are a series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps.

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

To purchase any of the following eGuides at half price, just click on the title's link below at Smashwords.com and enter the code SSW50 when you check out. Your eGuide is available in a wide variety of formats, including PDF and mobi (Kindle). This special half-price offer is only available through July at the links below.

Low Cost/No Cost Marketing 123
B2B Marketing 123
Branding 123 Second Edition
Sales Leads 123
Product Launch 123
On Your Own 123

Take advantage of this sale today. Thanks for your interest!