The sixth Annual "Future of Retail" report is now available without charge from Walker Sands Communications.
Key themes from this year’s report include:
1. Consumers have grown comfortable shopping online because of the convenience. 46% of consumers are more open to purchasing a big-ticket item online than they were a year ago.
2. Consumers want to feel more connection with items they purchase and the brands they purchase from. With this want for connection, 66% of consumers say they are buying less than they used to.
3. There are opportunities to leverage the combination of convenience and connection to drive commerce forward. Despite online stores providing free and fast shipping, 25% of consumers feel more connected with brands when they go to a store.
The study outlines key insights about the shift in population size between the boomer and millennial generations and its effect on the world of retail.
This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.