123 eGuides

1 Minute Advice: Insurgent Brands Keep Growing

According to new research from Bain & Company, "insurgent brands" -- those brands with $25 million in sales or more and growing at least ten times their category rate in the past five years -- will continue their torrid growth rate and capture market share. Between 2012 to 2016, such brands had less than 2 percent market share across 45 categories but grew by 25 percent. From 2014 to 2018, their share of growth increased to 30 percent.

This puts increasing pressure on larger mainstream brands to be more creative and nimble. On the positive side, the growth of insurgent brands suggest there is room for brand growth in general. But Bain thinks these brands need to focus on four specific things to succeed:

1. Rediscover the consumer.
2. Rethink brand portfolio strategy.
3. Build repeatable M&A capabilities.
4. Create nimble ways of working.

More here: https://finance.yahoo.com/news/bain-company-research-shows-insurgent-130000083.html

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Ups and Downs of Social Media Marketing

Social media continues to be valuable for marketers, but the 2019 Social Media Marketing Industry Report suggest some softening. The annual report surveyed more than 4,800 marketers, mostly in small businesses, who use social media marketing. It found, for the first time in the last five years, a drop in Facebook's share as the most important platform for marketers. According to the report, only 51 percent of marketers plan on increasing their Facebook organic activities, down from 62 percent in 2018. Messenger bots usage is declining as well; only 32 percent of marketers plan on increasing their bot activities, a 7 percent decrease from 2018.

On the positive side, usage of Instagram for marketing is up significantly, and it has become the second most important social platform for marketing, behind Facebook, surpassing LinkedIn for the first time. Over the next twelve months, 69 percent of marketers plan on increasing their Instagram organic activities. YouTube usage is also robust -- 71 percent of marketers plan on increasing their use of YouTube video.

The free report has lots more valuable data. You can request it here: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Email's B2B eCommerce Power

Here's a surprising statistic: When it comes to buying products online, email -- not ecommerce -- is the leading channel, according to a new study by Sana Commerce, as reported by MediaPost. Of the buyers asked in the study, 42 percent cited email as their "most important purchase vehicle," followed by 28 percent indicating ecommerce and 26 percent indicating phone.

Email continues to show remarkable resilience, despite the rise of social media and texting. It is particularly noteworthy that B2B buyers favor it as an ordering channel.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?