123 eGuides

1 Minute Advice: Shoppers Check Phones Instead of Interacting with Retail Personnel

 

Reporting on a study done by RetailMeNot, eMarketer suggests "the gap between online and offline shopping continues to close." The study indicates that 69 percent of responding Internet users who are shopping at retail stores look for reviews on their phone, and 53 percent search for deals -- before speaking with a store associate. In addition, 58 percent use their smartphones to evaluate comparable products or services to what they are considering purchasing and 55 percent check product specifications -- all instead of interacting with retail personnel.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Personalization Across Channels is a Challenge

Marketers continue to face challenges when it comes to personalizing communications across all of the channels they use, according to eMarketer. While more than half (63 percent) of North American and UK consumers say they expect personalization from brands and retailers, only 3 percent of U.S. companies report they have "true omnichannel personalization" when it comes to their marketing. The data, from a March 2019 survey by Evergage, indicates that just one-quarter (26 percent) of respondents say at least half of their marketing channels are connected. What's more, 21 percent didn't have any of their marketing channels connected. Almost three-quarters of consumers (73 percent) believe brands struggle with "rising expectations for a personalized experience."

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Most Reputable Companies in the U.S.

Marketing Charts has published a list of the "most reputable companies" in the U.S., according to recent data from the Reputation Institute, based on more than 230,000 individual ratings, covering more than 140 nominated companies over January and February 2019. These are the top ten companies with the best reputations, ranked in order:

1. Netflix
2. The Hershey Company
3. Whirlpool
4. Rolex
5. McCormick & Company
6. Barnes & Noble
7. Hasbro
8. Costco
9. Nintendo
10. The Lego Group

Reputation Institute, which did the study, was founded in 1995 with the core purpose of corporate communications as a way to build and protect reputation. You can download a copy of their report here (registration required): https://www.reputationinstitute.com/research/2019-us-reptrak

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?

1 Minute Advice: Retail Shoppers Respond to OOH

Out-of-home advertising (OOH) is the most effective tool for driving shoppers to retail stores, according to a recent benchmark study as reported by Marketing Dive. Cuebiq's "Footfall Attribution Benchmarks" indicated OOH boosted average footfall traffic by 80 to 120 percent. Mobile-only promotion came in second, boosting footfall traffic 10 to 89 percent.

In 2018, U.S. OOH revenue in 2018 grew to $8 billion, an increase of 4.5 percent. In the fourth quarter of the year, it increased over 7 percent.

According to Marketing Dive, "That OOH is everywhere and essentially cannot be ignored, along with its likely proximity to a retailer, could be reasons for the powerful impact. Cuebiq researchers also pointed out that OOH has been benefitting from advancing technology and access to more data. Digital billboards are now providing dynamic messaging opportunities and more marketers are finding the channel appealing."

OOH is generally defined as outdoor advertising, which can include billboards, on-street advertising, and transit media.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

Have you heard about the new book, Boomer Brands?