Marketers continue to face challenges when it comes to personalizing communications across all of the channels they use, according to eMarketer. While more than half (63 percent) of North American and UK consumers say they expect personalization from brands and retailers, only 3 percent of U.S. companies report they have "true omnichannel personalization" when it comes to their marketing. The data, from a March 2019 survey by Evergage, indicates that just one-quarter (26 percent) of respondents say at least half of their marketing channels are connected. What's more, 21 percent didn't have any of their marketing channels connected. Almost three-quarters of consumers (73 percent) believe brands struggle with "rising expectations for a personalized experience."
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