Marketing Charts has published a list of the "most reputable companies" in the U.S., according to recent data from the Reputation Institute, based on more than 230,000 individual ratings, covering more than 140 nominated companies over January and February 2019. These are the top ten companies with the best reputations, ranked in order:
- The Hershey Company
- McCormick & Company
- Barnes & Noble
- The Lego Group
Reputation Institute, which did the study, was founded in 1995 with the core purpose of corporate communications as a way to build and protect reputation. You can download a copy of their report here (registration required): https://www.reputationinstitute.com/research/2019-us-reptrak
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