123 eGuides

1 Minute Advice: A Better Digital Marketing Campaign

You've probably launched plenty of digital marketing campaigns -- but have you done so with maximum efficiency and effectiveness? Sometimes, getting back to basics is the best way to ensure that you'll be running a better digital marketing campaign.

Writing for MarketingProfs, Alessandro Bogliari outlines the steps marketers should take before launching a digital marketing campaign:

1. Campaign goal
2. Optimization
3. Define the metrics
4. Track everything
5. Remarketing

In his article, Bogliari shares specifics for each of these five steps, including helpful formulas for Cost Per Order (CPO), Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Read more here: https://www.marketingprofs.com/articles/2019/40704/five-steps-to-take-before-you-launch-a-digital-marketing-campaign?
(Free registration required.)

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

1 Minute Advice: Brand Relevance in Three Steps

Maintaining the relevance of a brand is a key challenge in today's brand-saturated, media-frenzied environment. Writing for Adweek, Allen Adamson, co-founder of branding firm Metaforce has some good advice about staying relevant, and he boils it down to three steps:

1. Wake up every day assuming you are no longer relevant
2. Be a keen observer of human behavior
3. Be ready to see and seize.

Regarding relevance, Adamson writes: "There is no long-term value in a brand if the product isn’t something people will use or find important to their lives. To achieve success in brand building, the first thing you need to do is identify a problem to solve, come up with a different way to solve it, and then determine if this difference will actually matter to anyone."

See what more Adamson has to say about the three brand relevance steps here: https://www.adweek.com/brand-marketing/to-keep-your-brand-relevant-follow-these-3-essential-rules/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

1 Minute Advice: The Magic Marketing Metrics You Need to Know

As CEO of the small company he co-founded, Sharat Sharan led it through twenty years of growth and success despite a tough economy. One of the compelling reasons for its success, writes Sharan for MarketingProfs, was "when we converted our marketing team from a cost-center to a revenue driver." In doing so, Sharan and his team discovered key marketing metrics that he said "mattered most to the business's bottom line."

What were those magic metrics?

1. Pipeline
2. Attribution
3. Churn and Customer Lifetime Value
4. Overall engagement.

This sounds simple, but each of these four metrics may not be the easiest things to measure. You need to determine the best way to set up your marketing program and projects to accurately measure and emphasize these metrics.

Read more about each of the four in Sharan's insightful article. (Free registration required.)

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

1 Minute Advice: Sometimes Small Marketers Know Best

Here's an interesting spin on marketing: Everyone assumes the "bug guys" are the most skilled at marketing. Sometimes, however, small company marketers know best. Why? Because they don't have the same budgets and resources as larger companies.

The premise of an intriguing MarketingProfs article suggests that all marketers could learn some techniques from small company marketers. A report cited in the article indicates, for example, that almost all small company marketers take the time to learn at least one new technology each year. They also tend to learn to use more tools than their larger company counterparts.

Small company marketers also have a laser focus: They tend to concentrate their efforts on a smaller number of projects instead of spreading themselves too thin. This focus allows them to avoid distractions, unlike larger companies that seem to want to do everything at once, resulting in not doing any one thing extremely well.

There are other fascinating insights in this article about why small company marketers may actually be more efficient at marketing -- well worth reading. (Free registration required.)

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

All eGuides Half Price, March 4 - 9

For the week of March 4 through 9 only, 123 eGuides is making every one of our informative eGuides available for half price... just $1.50 each to celebrate "Read an eBook Week."

123 eGuides are a series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps.

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

To purchase any of the following eGuides at half price, just click on the title's link below and enter the code EBW50 when you check out. Your eGuide is available in a wide variety of formats, including PDF. This special half-price offer is only available from March 4 through 9 at the links below.

Low Cost/No Cost Marketing 123
B2B Marketing 123
Branding 123 Second Edition
Sales Leads 123
Product Launch 123
On Your Own 123

Take advantage of this sale today. Thanks for your interest!