You've probably launched plenty of digital marketing campaigns -- but have you done so with maximum efficiency and effectiveness? Sometimes, getting back to basics is the best way to ensure that you'll be running a better digital marketing campaign.
Writing for MarketingProfs, Alessandro Bogliari outlines the steps marketers should take before launching a digital marketing campaign:
- Campaign goal
- Define the metrics
- Track everything
In his article, Bogliari shares specifics for each of these five steps, including helpful formulas for Cost Per Order (CPO), Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Read more here: https://www.marketingprofs.com/articles/2019/40704/five-steps-to-take-before-you-launch-a-digital-marketing-campaign?
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