As CEO of the small company he co-founded, Sharat Sharan led it through twenty years of growth and success despite a tough economy. One of the compelling reasons for its success, writes Sharan for MarketingProfs, was "when we converted our marketing team from a cost-center to a revenue driver." In doing so, Sharan and his team discovered key marketing metrics that he said "mattered most to the business's bottom line."
What were those magic metrics?
- Churn and Customer Lifetime Value
- Overall engagement.
This sounds simple, but each of these four metrics may not be the easiest things to measure. You need to determine the best way to set up your marketing program and projects to accurately measure and emphasize these metrics.
Read more about each of the four in Sharan's insightful article. (Free registration required.)
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