Here's an interesting spin on marketing: Everyone assumes the "bug guys" are the most skilled at marketing. Sometimes, however, small company marketers know best. Why? Because they don't have the same budgets and resources as larger companies.
The premise of an intriguing MarketingProfs article suggests that all marketers could learn some techniques from small company marketers. A report cited in the article indicates, for example, that almost all small company marketers take the time to learn at least one new technology each year. They also tend to learn to use more tools than their larger company counterparts.
Small company marketers also have a laser focus: They tend to concentrate their efforts on a smaller number of projects instead of spreading themselves too thin. This focus allows them to avoid distractions, unlike larger companies that seem to want to do everything at once, resulting in not doing any one thing extremely well.
There are other fascinating insights in this article about why small company marketers may actually be more efficient at marketing -- well worth reading. (Free registration required.)
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