Maintaining the relevance of a brand is a key challenge in today's brand-saturated, media-frenzied environment. Writing for Adweek, Allen Adamson, co-founder of branding firm Metaforce has some good advice about staying relevant, and he boils it down to three steps:
- Wake up every day assuming you are no longer relevant
- Be a keen observer of human behavior
- Be ready to see and seize.
Regarding relevance, Adamson writes: "There is no long-term value in a brand if the product isn’t something people will use or find important to their lives. To achieve success in brand building, the first thing you need to do is identify a problem to solve, come up with a different way to solve it, and then determine if this difference will actually matter to anyone."
See what more Adamson has to say about the three brand relevance steps here: https://www.adweek.com/brand-marketing/to-keep-your-brand-relevant-follow-these-3-essential-rules/
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