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1 Minute Advice: You Need a Social Media Plan

Most marketers are using social media, but not always in a planned, programmatic way. Writing for MarketingProfs, Sandra Gudat, head of the agency Customer Communications Group, says a social media plan should be integrated with your customer marketing strategy to ensure customer engagement and customer base expansion.

Gudat suggests building a social media plan with five key thoughts in mind:

1. Check your goals
2. Know your social customers
3. Develop your messaging
4. Fill in your social calendar
5. Track metrics.

Gudat says it's also smart to include a customer loyalty program in a social media strategy and to create "shareworthy social media posts." She views social media as a "prime opportunity to engage your customers one-to-one."

Read more from Gudat's article here (free registration required): https://www.marketingprofs.com/articles/2019/40455/get-started-on-your-social-media-plan-because-it-matters-to-your-customer-marketing

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1 Minute Advice: Brands with the Most Buzz

Brand rankings are based on a variety of factors, but one of the more interesting rankings is based on "buzz."

The nearly 2000 brands in the YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The "Buzz Ranking" shows the brands with the highest average Buzz scores between January and December 2018. The "Buzz Improvers" ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For 2018, these were the top ten brands in the Buzz Ranking:

1. Netflix
2. Amazon
3. Amazon Prime
4. Samsung
5. YouTube
6. Dawn
7. Toyota
8. M&Ms
9. Home Depot
10. Chick-fil-A

These were the top ten brands considered Buzz Improvers:

1. United
2. Ring doorbell
3. Samsung
4. American Airlines
5. Chick-fil-A
6. Uber
7. Pepsi
8. Hulu
9. Goldman Sachs
10. Target

For more information about the YouGov BrandIndex go here: http://www.brandindex.com/ranking/us/2018-buzz/top-buzz-improver-rankings

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