Brand relevance is a subjective measure that the brand and marketing consultancy Prophet analyzes in its annual "Brand Relevance Index." Four specific characteristics are studied: "customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation."
For 2018, Marketing Charts reports that Prophet's relevancy rankings indicate the following are the five most relevant brands overall:
It is interesting to note the difference in brand relevancy between Millennials and non-Millennials, however.
Millennials Most Relevant Brands
Non-Millennials Most Relevant Brands
Here are the most relevant brands in a few select industry categories:
Grocery: Trader Joe's
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