123 eGuides

1 Minute Advice: Avoid These Social Media Mistakes

Most every business uses social media marketing nowadays, but do they use it effectively? Writing for MarTech Advisor, Neel Sinha, founder of MyLink, a link shortener and URL management solution, addresses five common mistakes to avoid next year. They are:

1. Undefined goals and targeting the wrong audience.
2. Multiple profiles, over-promotion, wrong reaction.
3. Not putting a right strategy in place.
4. Automated link posting and not tracking analytics.
5. Not investing in video and neglecting paid advertising.

Sinha explains all of these in further detail in his informative article, which you can find here: 
https://www.martechadvisor.com/articles/social-media-marketing-2/five-common-social-media-marketing-mistakes-to-avoid-in-2019/

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

1 Minute Advice: Good Customer Service is Crucial

According to eMarketer, recent research points to the importance of good customer service: Almost three-quarters of consumers rely on a retailer's customer service reputation when they buy from that retailer. Most consumers (also about three-quarters) believe a human provides the best customer service, but just as many would like to have digital options as well.

Poor customer service definitely can lose customers, according to multiple studies. In one study, a negative interaction with a call center resulted in as much as 82 percent of consumers leaving a company. In another study, half (49 percent) of consumers abandoned a brand after just one bad customer service experience.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.

1 Minute Advice: In-App Advertising Seen as Effective

Recent research indicates that marketing agencies and media buyers view mobile in-app advertising as "delivering the best results across multiple metrics." Nearly one-third of respondents cite "better user engagement" for mobile in-app advertising vs. mobile web browser advertising. Brand marketers believe better targeting capabilities are a top benefit.

As much as 78 percent of survey respondents say they have already used gaming apps for ads and that percentage is expected to grow in the future: 91 percent of media agencies and 87 percent of brands expect to purchase gaming app ads. While mobile web browser advertising continues to be popular, 82 percent of US-based brands indicate a desire to start buying in-app inventory specifically.

This post is brought to you by 123eGuides.com. 123 eGuides are a series of authoritative guides about branding, marketing and small business published exclusively in electronic format to provide maximum value at minimum cost.