The YouGov Brand Index ranks 1630 brands based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+. All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.
Here are the top ten brands overall:
Brands are also ranked within industry. As an example, here are the top index rankings in consumer electronics brands:
The top index improvers in the consumer electronics brands category are:
- Amazon Alexa
- Ring (video doorbell)
See rankings for other industries here: http://www.brandindex.com/ranking/us/2018-index
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