WPP BrandZ's annual listing of the 100 most valuable global brands is out. You'll surely recognize the names of the top ten, which we'll get to in a moment, but first, this encouraging news. The methodology and valuation, done by the respected firm KantarMillwardBrown, indicates that this year sees a 21 percent increase -- a record $748 billion -- in new value across the Top 100 global brands. This was the highest year-on-year increase in a decade. Growth among innovate brands was especially strong.
According to WPP BrandZ, "Here’s the key insight: Brands that depend on the economic tide alone may be caught in the turbulence. Growth—even survival—depends on being innovative and different—and communicating those advantages in innovative and different ways."
Here are the Top Ten most valuable global brands, in ascending order:
9. Alibaba Group
B2B brands also had a banner year. Here are the Top Ten most valuable global B2B brands, in ascending order:
5. Wells Fargo
You can download a copy of the full BrandZ Top 100 Global Brands report here:
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