The recent flap over Facebook's data policies has burgeoned into widespread consumer concern about selling data. According to eMarketer, survey of Internet users conducted in May indicates that over 55 percent of respondents are "very uncomfortable" with brands buying and selling their personal data, and 12.4 percent were "somewhat uncomfortable."
Other recent surveys confirm that data privacy is a consumer issue. An April survey found that a majority of consumers (53 percent) don't like it when websites or apps use what they learn about them online for targeting ads. A February survey uncovered another concern: 54 percent of respondents thought "government will not do enough" to regulate how tech companies operate.
This should be fair warning to brands and online companies: Be cautious when it comes to use and manipulation of consumer data. In particular, make sure you are not breaking the trust of your customers.
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