The consumer (and therefore your customer) is using multiple devices and consuming multimedia, every hour, every day. This reality demands a multichannel marketing strategy which, by its very nature, is more complex for the modern marketer.
Ajit Singh, digital marketing manager at WebEngage, has some valuable advice for marketers regarding multichannel marketing tactics. He suggests making excellent use of targeted, personalized content, employing push notifications, practicing social media retargeting, using well-timed SMS messages for marketing, and taking advantage of messenger bots. Singh offers numerous examples of each tactic in his excellent article for MarketingProfs (free registration required).
Writes Singh, "Multichannel marketing means getting in front of your customers wherever their attention is. The organizations that do so are generating great results. The technological hurdles are getting even lower. By investing in these technologies now, you're setting yourself up for greater success in 2018 and beyond."
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