Brand intimacy, according to the marketing agency MBLM, is "a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. In MBLM's Brand Intimacy 2018 Report, Apple is the leader in brand intimacy. The top ten brands in terms of brand intimacy are:
- Whole Foods
Brand intimacy isn't just about the relationship between a brand and a person; it turns out that the most intimate U.S. brands out-perform other top brands in the Fortune 500 and S&P. Managing partner of MBLM, Mario Natarelli, says “Brands that are optimizing content for our preferences dominated in 2017 by creating strong bonds and powerful connections. We expect this trend to continue in 2018.”
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