There are many brand rankings, but one of the most significant is the annual ranking of global brands by the international branding agency, Interbrand. Why? Because this particular study ranks brands by their financial value. Interbrand views the best brands as having some commonalities, namely:
- The age of a company and the industry it is in is less important than the brand's ability to grow and change.
- Great brands are obsessed by customers and people.
- "Clarity and purposeful focus" are the hallmarks of the best brands.
With the above principles in mind, here are the top ten global brands for 2017, in descending order, according to Interbrand:
- Mercedes Benz
To see the top 100 global brands, and for more about Interbrand's annual ranking, visit: http://interbrand.com/best-brands/best-global-brands/2017/
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