One of the biggest challenges for marketers right now is not just cross-channel marketing, but omni-channel marketing. With customers routinely making use of multiple platforms and devices, it is more important than ever for marketers to present what might be called a united front. Everything across all channels should look, feel, and sound alike. More importantly, customers should have a seamless experience, regardless of how they are viewing your digital information.
Obviously, this is no easy task. Writing for MediaPost, Laurie Petersen offers seven good tips to make sure you are moving towards omni-channel marketing.
Among them are these three key techniques:
- Fully integrate mobile. Mobile cannot be an afterthought.
- Make it easy to take the next step. Customers shouldn't have to search around for different ways to connect with you.
- Fully integrate online and offline. Physical and online stores should be "talking" to each other in terms of inventory control and customer service.
Read Laurie's excellent article here.
Keep in mind that you don't have to spend a ton of money to integrate your marketing channels and do effective marketing, especially if you're a small business.
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Purchase Low Cost / No Cost Marketing 123 for just $2.99 at the Amazon Kindle store, in any eBook format at Smashwords, or wherever eBooks are sold.
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