Success in marketing is very directly related to ROI, but ROI remains a continuing concern for most marketers, according to recent research cited by Marketing Charts.
In a survey of over 200 marketers from a variety of industries and company sizes, 71 percent of respondents indicated that their top ROI challenge is "attributing social [media] and content to revenue." This was by the far the largest concern. Next on the list, all within a few percentage points of one another, were the following challenges:
- Aligning KPIs [Key Performance Indicators] with business goals (49 percent)
- Attributing leads to revenue (47 percent)
- Collecting the right data (45 percent).
According to Marketing Charts, "As for reporting and analytics, respondents estimated spending about one-quarter of their time collecting, organizing and analyzing marketing data, with most time instead spent on producing and planning content and campaigns."
One key way to improve ROI is to invest as little as possible, as smartly as possible, in your marketing efforts. Small business owners in particular want to find a way to do effective marketing while spending little or no money. You'll find the eGuide, Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money, of value. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all of which have little or no cost associated with them.
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