Hashtag (#), that little character previously known as a number sign, has become all the rage in social media. While it has been commonly associated with Twitter as a way to connect tweets to particular topics, the hashtag has now transcended Twitter alone. You'll find them all across the Internet.
The hashtag is basically a keyword with a character in front of it. As a means of categorization, it may be universally recognized, but interestingly, its application is different, and it has a different impact, on various social media, as explained in an excellent article by Kevan Lee on Buffer. For example, Lee reports the following:
- Tweets that use hashtags get two times more engagement than tweets without hashtags... but the ideal number of hashtags in a tweet is just two.
- Tweets with one or more hashtags are 55 percent more likely to be retweeted.
- On Instagram, the hashtag usage is completely different: Instagram posts with 11 or MORE hashtags have the highest interaction.
- Hashtags on Facebook? A whole different story: Facebook posts WITHOUT hashtags do better than those with hashtags.
These are some of the insights in Lee's article, along with tips on hashtag tools and usage. Read the entire article here: