AI (Artifical Intelligence) which, according to one dictionary definition, is "the capability of a machine to imitate intelligent human behavior," has actually been around since the 1970s. According to marketers, however, AI is just now getting ready for prime time.
Research firm eMarketer surveyed senior U.S. marketers and found that 79 percent of them said "consumers are ready for AI."
As with any technology, there are both positives and negatives. From a consumer perspective, technology adoption tends to follow a fairly common path, from awareness to broad recognition to early usage and then mass adoption. It seems that AI is already widely known among consumers and possibly even at the early usage stage but certainly has not reached mass adoption. Another survey, cited by eMarketer, revealed that "internet users worldwide believe AI can help them solve a lot of problems, in addition to assisting them with any decisions they need to make." But in the same survey, 60 percent of respondents indicated they were "very concerned about the criminal use of AI technologies, and many were also concerned that AI would replace their jobs."
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