There can be no denying that marketing has been undergoing seismic shifts in recent years -- and 2017 promises to be another year of dramatic change.
Perhaps one of the most compelling questions you can ask yourself as a marketer this year is, "Are you asking the right questions about marketing?" It is easy to get caught up in day-to-day fire drills, so much so you sometimes can't see the forest for the trees. That's why this timely article from Think with Google should be fodder for the attentive marketer, because it discusses "5 Questions Marketers Should Ask in 2017."
These are the questions... refer to the article for helpful explanations:
- Am I focused on the right metrics for a mobile-first world?
- Do my media plans allow me to react in real time to how my customers are acting and feeling?
- Do I have a portfolio of assets that appeal to both the immediate and longer-term needs of my customers?
- Am I planning for the blurring lines of TV and online video?
- Is my organization building for the mobile screen first?
Read the complete article here.
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