Here's a provocative thought: What if most everything tech marketers think about marketing is wrong? Samuel Scott, writing for Tech Crunch, says, "The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords."
Scott goes on to discuss such buzzwords as "inbound marketing," "social media marketing," and "content marketing." He points out that content marketing, for example, is really nothing new -- it is "what creative teams have always done."
What tech marketers need to do, writes Scott, is getting back to "marketing basics." He says they need to "learn about direct marketing strategy, advertising strategy and publicity strategy within the promotion mix and then apply those traditional principles to your online and offline channels of choice..."