In 2016, "consumers will crave more authentic interactions with brands on every level," predicts Landor, one of the world's leading strategic branding and design firms.
Here are Landor's key trends for this year:
Offline is the new online: Online shopping threatened to eradicate the traditional retail experience. However, customers once again want in-person interactions in the real world.
Branding goes multisensory: Brands will need to think about the entire customer experience as they craft brands. In addition to logo design and look and feel, companies will explore all the senses to create unique worlds for consumers.
Employees as the new marketing campaign: Catchy slogans and entertaining commercials used to be enough for brands to make an impact. Now, customers care as much about employees’ opinions and how companies treat employees as they do about the services a company offers.
Life in the very fast lane: Today, consumers want convenient, seamless experiences faster than ever before. Brands will create quicker ways to serve customers.
Packaging tells a story: Packaging will go beyond the logo, as it becomes an extension of the product, revealing its character, telling its story, and making a real connection with consumers.
Read more about each of these trends here.
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