Content marketing has received a lot of buzz in the past few years because it has proven to be an effective way to engage prospects and customers alike. In 2016, though, interactive content will likely emerge as the most effective form of content.
Writing for MarketingProfs, Tom Whatley discusses five specific forms of interactive content:
- Interactive Infographics
- Interactive eBooks
- Interactive Video
According to Whatley, "The common thread that ties these various forms of interactive content together is the word 'yes': When people interact with your content, they're not just reading, watching, or scrolling; they're committing to the content and giving you a 'micro-yes' every time they click or progress through it.
"And when they arrive at the end of a particular piece of interactive content, the likelihood of their clicking a call to action or filling a form will have become higher. They've already invested in the content itself; conversions will therefore increase."
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