Long entrenched as the dominant visual medium, television has finally met its match. Today, people spend more time on their mobile devices than they do watching TV, reports Yahoo, and 88 percent of that time is spent on smartphones and tablets.
This fact is supported by recent global statistics reported in the Salesforce Marketing Cloud Report:
- In 2014, digital advertising surpassed both broadcast and cable television ad revenue in the US, to be the largest single channel and the fastest growing channel, with almost $50 billion in 2014 revenue
- Combined, Facebook, Twitter, and LinkedIn experienced a 49% growth in ad revenue from Q1 2014 to Q1 2015
- In the UK, social advertising, led by Facebook, Twitter, and LinkedIn, reached almost 1 billion pounds in 2014, a 65% year over year increase.
Analysis of consumer habits has shown for some time that more and more consumers use multiple screens simultaneously; in other words, they read and answer email, engage in social media, and search the web on their mobile devices while watching television. Now, though, it seems that mobile devices are usurping television's kingpin role in the media world. Marketers, take note!