Marketers are likely to unanimously agree that digital marketing is pervasive and that the online world has dramatically impacted basic marketing strategies. Silverpop, an IBM company, reminds marketers that, just as with traditional marketing programs, digital marketing efforts need to be reviewed and evaluated.
Silverpop's free “Ultimate Guide to Assessing Your Digital Marketing Program” is a great tool to assess your use of digital marketing. The guide recommends periodic assessments in these 7 key areas:
- Target Market
- Pipeline
- Content
- Engagement
- Technology and Skills
- Mobile Marketing
- Social Media
The guide offers detailed information on each of these seven areas, as well as worksheets and related tools to help you do a thorough evaluation.
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