Lisa Calhoun writes for MarketingProfs that public relations "is the perfect support to a natural lead nurturing process." She cites four specific ways public relations can complement sales:
- Building qualified traffic through social media
- Improving the effectiveness of lead generation events
- Getting industry thought leaders to work for you
- Using customer videos for sales support
Calhoun lays out specific how to's in her informative article which you can read here.
Calhoun, head of a Top 100 tech PR firm, concludes, "Your public relations efforts pay off even more powerfully when distributed through your sales and marketing process. There are many more ways to do this—once you get started sharing your credibility, it's addictive."