B2B marketers expect their world to change dramatically in two years, according to a report from eMarketer. Today, the top three responsibilities indicated by B2B marketers worldwide are brand positioning, lead generation, and brand communications. In two years, however, these same marketers think their chief responsibility will be understanding buyers. The two additional responsibilities indicated for two years from now are marketing technology tools and market/competitor analysis.
According to eMarketer, "B2B marketers must make big strides when it comes to integrating data in order to understand their customers." This is a challenge they'll have to face given their predictions about future responsibilities.
If you're a B2B marketer, your priorities could be changing as well. That's why you need to read the new 123 eGuide, B2B Marketing 123. It presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. Purchase B2B Marketing 123 today for just $2.99 at the Amazon Kindle store or in any eBook format, including PDF, at Smashwords.com. This title is also be available wherever eBooks are sold.