At Connections 2014, Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, outlined seven key technology trends that will transform customer communication in 2015:
- Moments Matter
Reaching customers at any stage of the "customer journey" becomes essential.
- Connected Consumer
According to Lacy, the most significant trend of all is consumer mobility -- so every marketer has to be oriented toward a consumer who is connected all the time.
- The eCommerce/Amazon Effect
The eCommerce giants like Amazon are revolutionizing online marketing and ordering, using technology to drive massive change.
- Brand Personalization
Every brand needs to be up close and personal, and personalized product recommendations are becoming the norm.
- Collaborative Economy
We're seeing a whole new economic model with collaboration between products, ideas, and people.
- Social Intelligence
Social media usage isn't enough -- it's all about understanding the tactical and strategic value of social media.
- Humanizing Automation
Keeping things on a human level while automating communication is a challenge. Says Lacy, "The key is that data equals relevance and experience equals relevance. With trends, data is where you start and experience is where you end."