The latest statistics about the effectiveness of online marketing channels may surprise you. When comparing social media, email, pay-per-click advertising (PPC) and organic search, it is organic search that proves to be most effective.
Organic search is the leading way in which people discover websites, and visitors from organic search are two times more likely to be extremely engaged and visit 5 or more website pages when compared to other online channels. Organic search also generates the most customers for e-commerce and consumer companies. Customers from organic search remain customers 50 percent longer than average. (For business-to-business, organic search and social media are tied as being most effective for lead generation; however, email produces the highest quality leads.)
Organic search also comes out on top in terms of marketing ROI. Email ranks second.
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