Branding expert Barry Silverstein writes in a blog post for Udemy, the leading online learning platform, that great logos have several attributes in common. Great logos are:
- Intriguing but not intricate
- Easy to understand globally
- Reproducible in both color and black-and-white
- Applicable to all media
- Carefully controlled for consistency
The post also includes several examples of great logos, plus tips for how to create a great logo of your own.
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