123 eGuides

Series of 3 Fascinating Articles: "The Future of Retail"

123 eGuides author and branding expert Barry Silverstein has just completed a series of 3 fascinating articles about "The Future of Retail" for Brandchannel.com.

Click the titles to read each of them:

1. How Mobile Payments are Changing the Retail Experience
2. Reinventing and Preserving the In-Store Experience
3. Blending the In-Store and Online Experience

Every article includes analysis of trends and plenty of examples. These articles are must reading for anyone with an interest in retail brands and the future of retail.

Barry Silverstein is a brand marketing expert. He has written numerous 123 eGuides on branding, product launches, and sales leads, available here. He also teaches an on-demand online course, Big Brand Strategies for Small Brands. Visit www.bigbrandstrategiesforsmallbrands.com for additional details.

1 Minute Advice: How to Make a Great Logo

Branding expert Barry Silverstein writes in a blog post for Udemy, the leading online learning platform, that great logos have several attributes in common. Great logos are:

• Intriguing but not intricate
• Easy to understand globally
• Reproducible in both color and black-and-white
• Applicable to all media
• Carefully controlled for consistency

The post also includes several examples of great logos, plus tips for how to create a great logo of your own.

Read the entire post here.