How can your small brand leave a lasting impression, just like a big brand does? Be sure it has dual appeal. This means your brand marketing must incorporate both rational and emotional elements.
How does a brand appeal to both the rational and emotional sides? Basically, the rational argument for a brand involves conveying sensible, practical facts in the brand’s marketing messages. Depending on the product, it may be facts such as saving money, protecting the environment, or offering high quality.