123 eGuides

New! "Small Biz Trio" eGuide

We're pleased to announce the publication of the new eGuide, Small Biz Trio: Three eGuides for Marketing Success. This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced guide. It includes the full text from:

Branding 123: Build a Breakthrough Brand in 3 Proven Steps

Product Launch 123: Launch a New Product or Service in 3 Proven Steps

Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

Together, these three eGuides are a great marketing resource for small businesses at a price that can't be beat -- just $6.99! Small Biz Trio is now available at the Amazon Kindle Store and in any eBook format at Smashwords.com.

Are You Throwing Away Sales?

Read this informative article , "Are You Throwing Away Sales?," by Barry Silverstein, author of the new eGuide, Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps.

New eGuide! Sales Leads 123

We are delighted to announce the availability of a new 123 eGuide: Sales Leads 123 - Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps.

Sales Leads 123 is an authoritative eGuide that helps small businesses understand and implement a sales lead process.

The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; lead generation media; systems required; outbound vs. inbound lead generation; lead qualification examples; ranking offers by qualification potential; the qualification funnel and how it is changing; the relationship between Marketing and Sales; and basics of sales conversion. Specific tactics and techniques and a wealth of additional resources are included. Sales Leads 123 is a “quick start” guide to effective sales lead generation, qualification, and conversion.

Purchase Sales Leads 123 for just $2.99 at the Amazon Kindle store , in any eBook format  at Smashwords, or wherever eBooks are sold.