123 eGuides

Marketing Professional Endorses "Product Launch 123"

Mark Didas, Chief Marketing Officer for marketing solutions firm waveSpawn, writes in his company's blog that the new eGuide, Product Launch 123 by Barry Silverstein, "outlines the launch strategy in three sequential phases... There is a lot of knowledge shared for each of these steps. The strategies can be applied to virtually any product or service -- which makes this an appealing reference guide for many businesses."

Didas continues, "If you are in the early stages of launching a product or even wondering if your new service would have commercial appeal, this quick guide may help with your decision-making process."

Get your copy of Product Launch 123 for just $2.99 at the Amazon Kindle store or wherever eBooks are sold.

Smart Branding: How to Name Your Business

A recent article in Entrepreneur magazine, "A Quick Guide to Naming Your Business," has some interesting advice for brand marketers: "Start by sitting down and making a list of what you want your name to stand for in the mind of the consumer. Your name should reflect your name and your positioning. ... You must decide what you want your name to imply. It's usually the first thing your prospects learn about you."

This is exactly why, whether it's a business or a product, you must consider the branding implications of a name. How that name is perceived by your target audience is critically important to the success of your business or product.

For specific strategies, techniques and tips about brand names and branding, you should read the informative eGuide, Branding 123: Build a Breakthrough Brand in 3 Proven Steps by marketing expert Barry Silverstein. At just $2.99, it's of great value to anyone who is building a brand. Get your copy at the Amazon Kindle store, Barnes & Noble, or anywhere eBooks are sold.