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Every brand needs a name of course -- but before the name goes on, the brand must have a brand position.
Read this new article by Barry Silverstein, "What Comes First, Your Brand Name or Your Brand Position?" to learn about how to create a brand positioning statement.
Silverstein is the author of the eGuides, Branding 123 and Product Launch 123. Read more about them here.
Before launching any new product or service, you need to answer three fundamental questions. The answers to these questions will help determine the product's viability, which is often a function of the market for the product. From a business perspective, if there is no market, then there is no product.
In this new article, Barry Silverstein tells you what the three questions are and how to go about answering them. Read it here.
Barry is the author of the new eGuide, Product Launch 123, which outlines three proven steps to help product developers and inventors successfully launch new products. You can learn more about this eGuide here.